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Big Update on the WWE Network – Possible New Programming and More published an article on Monday that includes many new details on the upcoming WWE Network, including a firm launch date, the scope of the channel’s distribution at launch lots more. Here are some highlights of what we now know:

– WWE is looking to launch the Network on April 1st, 2012 – the day of the company’s biggest pay-per-view of the year, WrestleMania XXVIII.

– WWE executives have told cable and satellite operators that it is expecting to reach 40 million homes at launch – a huge number for an upstart network.

– Comcast executives are representing WWE in its negotiations to get picked up by the nations other top providers, including Time Warner Cable, Cox and Bright House Networks.

– WWE also expanded its programming search beyond wrestling, which their sources indicated could include some professional team sports.

– WWE has leased space in South Norwalk, Connecticut (close to the company’s headquarters in Stanford) dedicated to the Network. WWE has not yet named a President of the WWE Network, although it’s said they are looking for somebody with reality-show experience. WWE has retained Sucherman Consulting Group to hire 200 employees to staff the network.

– WWE’s Chief Marketing Officer, Michelle Wilson is overseeing the launch of the Network.

– The article states that “most, if not all” of WWE’s annual 13 pay-per-view events would migrate to the WWE Network. Early surveys by WWE indicated that the “Big 4” traditional shows (WrestleMania, SummerSlam, Survivor Series & the Royal Rumble) would air exclusively on the Network. Later, another survey indicated WWE had changed their mind on that plan and would have the “Big 4” remain on pay-per-view – with the other “off-brand” shows airing on the Network.

  • Wellsy


    Would the men presenting be constantly be hugging each other like the players do on the pitch? 😉

  • Lobo

    Yeah, you could have Rugby League, presented by the Divas, and Rugby Union, presented by men.

  • Jon

    Extra programming? How about the three stooges? It would go right along with the wresting programs.

  • Mojojojo

    Playing the lower rate PPVs on the network is a brilliant idea. Will certainly get a lot more views.

  • Devil_Rising

    There is absolutely no reason at all for WWE to have anything BUT wrestling on their channel. How silly.

    With old WWWF, WWF, WWE, NWA, AWA, WCW, ECW, SMW, WCCW, Stampede, etc. etc. etc. etc. etc. etc. footage, how do they honestly need anything else. Between all the classic 60/70s/80s footage, full episodes of Raw, Smackdown, Nitro, Thunder, ECW, etc., the dumb reality shows they’re obviously going to be doing, etc., they really don’t have any reason at all not to have “wrestling only” programming.

  • Hornsby

    I’m with Wellsy. Baseball is about all there is in the summer over here. A bit of League would go far. Sky still has a decent showing but a dedicated carrier in the States would be a solid start.

  • joe

    i hope my cable company time warner, picks up the wwe network

  • Bill

    I can just stream every PPV, but as for team sports, I think Vince forgot about the XFL.

  • Wellsy

    If they’re looking for team sports, they should get Rugby League. There’s a lot of wrestling in that sport, as well as a lot of pro wrestling-like impact! Plus their national side just made the 2013 World Cup.

  • JIR

    that would be better the only ppvs i even think of buying are the BIG 4 and yes while I have in the past watched them online the wrestlers need to get paid too