Chris Benoit featured in sabotaged Walkers Crisps social media campaign

In one of the weirder stories of the year, a social media campaign involving selfies by Walkers Crisps went badly wrong today when pranksters spotted a flaw and trolled Twitter with videos of former footballer Gary Lineker clutching a photo of Chris Benoit, as well as other disgraced celebrities and serial killers.

The #WalkersWave campaign launch was in relation to the Champions League final and an opportunity to win tickets for next weekends event in Cardiff, but clearly things did not go to plan.

Lineker was featured in multiple videos with Benoit and the company has since pulled the tweets and apologized.

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