WWE Champion Dean Ambrose recently spoke with 98.5 The Sports Hub to promote Tuesday’s SmackDown Live Draft. You can check out the highlights here:
On how the Brand Extension helps the WWE:
“It’s gonna give a chance to differentiate and have two different products, which just expands the WWE product,” Ambrose said.
On the Extension creating competition:
“That will create an exciting environment,” Ambrose said. “It will lead to people thinking outside the box and getting creative, and working hard to create the product. It’s fun for us, and the fans win too.”