– Variety has reported new details on WWE’s promotion for this year’s SummerSlam pay-per-view. Through a national promotion with Doritos at Dollar General stores, they will be giving away SummerSlam viewing parties that are hosted by Ricky Steamboat and Sgt. Slaughter. That promotion ends July 21st.
WWE will also conduct fan correspondent searches, similar to the one they did in Brooklyn for RAW, with the winners getting to interview WWE stars for the WWE App. Doritos’ Ram Krishnan, the VP of marketing for Frito-Lay, promised to Variety that we will see “one more surprise” this summer that will push its bold marketing to a whole new level.
WWE has tried to get Doritos as a sponsor for years now. The partnership finally came about after Doritos reps were impressed by the audience WWE drew when John Cena spoke at the South by Southwest festival in March of this year. They were also impressed with WWE’s approach to social media and their embrace of other online platforms. The deal happened soon after.
|Huge Heat for a WWE Diva at NXT, Goldust Back to Training Soon, WWE Artist Painting Mick Foley Today|
The Hottest WWE news, photos and videos delivered to your inbox in one convenient newsletter. Sign up now and give it a try!
|8||Vince Russo says Vince McMahon has forgot how to make stars, references Kevin Owens' WWE debut|
|6||Tammy "Sunny" Sytch Reportedly Very Close to Signing Six-Figure Adult Film Contract|
|4||Video: Scott Hall Reportedly Escorted Out of Wrestling Event Due To Being Intoxicated|
|4||WWE Finally Signs Former NWA World Champion|
|4||Destination America reportedly drop TNA Impact Wrestling|