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GFW President indicates that the talks for settlement of Broken Gimmick are dead


Enough has been said about the ownership of the Broken Matt Hardy Gimmick and a possible deal between Hardys and GFW for the transfer of it, though now it appears that all the talks of a settlement are officially dead.

During his recent interview with Sports Illustrated, GFW President Ed Nordholm was asked if they would ever sell the ‘intellectual property’. Replying to which Nordholm said that he has stopped thinking about it:

“I’ve stopped thinking about this. We have a show to put on, and a company and a brand. We’ve got things on our plate that are more important than sorting out the “Broken Brilliance.” I made a genuine effort to resolve something to benefit the Hardys as a goodwill gesture to Matt.”

Continuing on the topic, Ed said that they are moving on from the issue, indicating that there won’t be any more talks between the two parties regarding the ownership change:

“It didn’t reach a conclusion and we’re moving on. We’re not going back to it, I’m not interested in opening a new dialogue, I’m not interested in opening another conversation about it. We made our best effort, it didn’t happen, and I’m not going to negotiate all over again.”

After ED Nordholm’s comments, it appears that the only path Hardys have left is to file a lawsuit to try and get the ownership of the gimmick. You can check out the full interview of the GFW President here.

  • Andrew Zuniga

    It’s all Ed’s fault he tried to screw them one last time and the Hardy’s didn’t go for it, I hope TNA goes out of business cause their whole roster can make more money in other originations

  • Armitage Soulshroude

    I simply wanna see it because I don’t watch TNA. I would love to see the time travel/Dimensional machine in the ring.

  • Killswitch

    We’re already getting an awkward hybrid of gimmicks. I for one would not like to see this forever. Something’s gotta give; either create something new or stop teasing a partial gimmick if it will never come to light.

  • M.F.TOM

    WWE should tell them to stop teasing the broken gimmick until they actually own it if they ever will own it.

  • Will Henderson

    translation, this case is over, Hardy’s can’t fully be broken, so why not do the next best thing, just go solo and add some broken mannerisms mixed with Big Money Matt mannerisms and classic Mattitude era/Matt Hardy V! era mannerisms and boom, you have Matt Hardy 2.0 and Jeff can go back to being 2009 Jeff Hardy mixed with Immortal heel run Jeff minus the drugs and a little bit of Broken Brother Nero and let them be solo on different brands witg one going to Raw and the other on SmackDown.