twitter google-plus feed2 chevron

Highlights From Dixie Carter Conference Call – Which WWE Star Would She Sign?

Here are highlights from TNA Wrestling President Dixie Carter’s media conference call promoting Impact Wrestling going live on SpikeTV. Quotes edited for brevity. The full audio will go online in the coming days on

On bringing in Brooke Hogan: “This division is very important to me…for women to get out there and do this, I feel like we have to set a certain standard that needs to be better than anything else that’s out there. We have the best female wrestlers on the planet…she has been living and breathing wrestling her entire life…she has gotten to learn and see…I remember being seven sitting there as my dad was talking business. She has always learned from this, she is a big star in her own right. We need somebody to help give them more exposure. She is not going to wrestle. One of the biggest things she will do for us is give the spotlight they deserve.”

Biggest Challenge over the last 10 years: “if you’re smart you listen to your fans and your criticism, you learn from it and you grow…I am so proud that in just a few short days we will be celebrating our ten years anniversary in this business…I have never been more proud to be associated with something in my professional career. I truly love the men and women who make up our roster…we have achieved so much in ten years. There isn’t a person in this call who would have thought we’d be in business ten months, we almost didn’t make ten weeks. More importantly right now, where we’re going…I look back, we’ve made a ton of mistakes…both creatively and how we’ve approached certain things…. I think we’re on a very good road…I don’t think we’ve ever produced as quality television as we are right now.”

New Format, PPV Plans, three hour specials? “Spike asked us last thanksgiving to take Impact to three hours. We thought quality over quantity…I think we’re very comfortable with our programming being two hours. Do we need more programming? Absolutely.”

PPV Format: “I’m not a fan of 12 PPV’s…we’ve got some contracts we’re looking to negotiate right now…every one will be something new and unique. We’re hoping to evolve our PPV’s”

Florida’s wrestling history and going on the road: “It’s interesting, I think there’s all corners of the state that have rich history in the westling…as far as Orlando is concerned, I would rather be able to go live and stay there. Ultimately the plan is to go live and on the road…but I wanna be in business in another ten years and having this conversation with you….the touring market is soft right now. The live format will allow us to use the Universal format to it’s full capacity and then take the viewers on a greater journey….”

Monday Night Live experiment: “We’ve got an incredible competitor with a 25 year head start on us…people watch television different from they did in the old Monday night Wars…I practically don’t watch any shows during their first broadcast….I think there’s going to be a shift in how we look at our ratings…”

WWE’s attitude toward TNA? “To not acknowledge competition is ridiculous. Competition is absolutely critical to the success of any business…it doesn’t matter what industry youre in, it makes you better, it makes you work harder…”

“Our thought is instead of trying to compete in the same form…lets try to be different, let’s try to be unique, try to present our product…wrestling matters…it’s not a dirty word. We’re very excited about taking whats we do best …”

Wrestling company vs Entertainment company…are you under any pressure to tone down the product? “I think we do take all of those elements very seriouisly and try to present them in the right way, I think it is business as usual….to do something that is sexually offensive for it to be that way is ridiculous…too much blood means nothing, too much language means nothing…whatever happens has got to have meaning.”

On their fan interaction: “One thing we do best is give people that personal experience up close. When they walk away, the comments that I read…that’s the sentiment that I hear over and over again.”

On the number of established stars on the independent circuit: “If it’s a guy or a female who already have an established career…yes we are always looking at them. If it’s a new person, that’s what gut-check does so well…It’s great television.”

Do you expect the ratings to get better? “I don’t expect that, I expect it will help us gain attention quicker in a new timeslot…”

“Created a six month story arc, such a commitment to structure and story…I think that’s going to have an effect…it’s just going to take some time. It’s going to take some time for people to find us in the new timeslot, but it’ll happen faster than it would any other way.”

Ric Flair and Alex Shelley: “We really work hard to protect the privacy of our performers…with regards to Alex, the door is always open, we would love to see him back with us. With regard to Ric, I cannot say anything further.”

Major Changes…the biggest challenge has been follow up. How do you intend to follow this? What would you like to see in the next ten years? “Who kidnapped Samoa Joe, what happened to the Jackie Gayda video tape?…that attention to detail is critical if we are to do our best work. There have been times in the past when we HAVE NOT been consistent in our follow up…being more consistent is going to be critical to our growth…I’m confident we can continue that.”

Next step for growth: “Tomorrow is the new evolution of where our product is going…I;m just as excited as anyone to see where this is going to take us…It’s going to be a journey, I’m excited about that Journey…this is an evolution, we will be evolving over time and I am excited about seeing where that is going to take us.

Was there anything that precipitated this change in direction? “No, it wasn’t any one thing…we have some of the greatest characters on television, we just need to …give them free reign to cut loose. I think there will be a whole new slew of viewers who are proud to watch that wrestling show!”

On trying to avoid concussions: “It’s a concerted effort and decision on the companies part…when people say wrestling is fake, I’m offended…I see the unbelievable pain these people go through….we’ve got to try and make what we do as safe as we possibly can.”

After the success of Ring Ka King, is there any chance of a UK based promotion or spin off? “We’re working on something as we speak. We’re hoping to make an announcement very soon.”

Lack of X Division: “We’ve had a lot of injuries which have effected some long term plans we have had…this is not a division you can just put anybody in…it’s been disheartening for all of us over the last 12-13 months. Gutcheck, we are specifically looking for X-Division type wrestlers”

Why did TNA decide to bring the Lockdown Cage to the UK Tour? “We wanted to do something different…the UK tour is the beginning to our road to Lockdown…we wanted to give people a first hand live taste of just how exciting those could be.”

“The United states fans can go to Univesal at any point…the UK is incredibly special for us, it’s trul one of the highlights of the year. It’s the first country that has given us a stamp of approval. We will never forget what the UK has done for our business and we will always give back in a big way.”

Do you want to tour UK more? “Maybe twice a year or different cities every six months….more fan parties over there…I’d love to see a second tour every year in different cities.”

Will we see more talent from the UK appearing on TNA?: “Doug Williams to some extent and Magnus he started on our UK Tour, Mark Haskins the same thing so I hope we do see local talent on this tour. Hopefully we’ll continue to pick up more talent on that tour.”

Six-sided Ring: “The truth of it is the wrestlers prefer the four sided ring…the more popularity MMA gets then there will be some confusion…We may use it when it’s fitting.”

Has she noticed a difference with Vince Russo gone? “I think Vince is a brilliant writer, I think he has a great creative mind…sometimes its just time for change, for somebody’s life and for their company…I’m very happy with Vince’s contribution to the company. I wish him nothing but the best.”

“The change isn’t Vince related…It’s time to look at this with fresh eyes…it’s time to take our product to a new level.”

On first getting involved in TNA: “I was meant to do this…I was meant for Jeff Jarrett to walk into my life to take a meeting with him…I was blown away by the passion of these people…I just feel lucky to be a part of it.”

Biggest contributor to success: “Quality of talent…I happen to think we have the best roster on the planet.”

If you overtook WWE, would you hire Vince McMahon? “I’d consider that. I think he would have something to contribute, I’m not sure he would fit into our new structure though [laughs]…I think we already are the better company we’re just not the biggest.”

“There is always a good time to step back and have somebody come back fresh…try and take there character to another level. The single biggest challenge we have is we have so many people who deserve to be on TV every week. We’ve got to be more consciences about telling the story the right way.”

On the talent and television product: “We’re working very hard to make sure that whoever is on the show is on there for a reason…we’ve been guilty of not doing this in the past.”

Who could be the next big star we haven’t seen yet? “Where Bobby Roode is going…James Storm, I saw things in him that truly gave me goosebumps. I love the work he is doing. I think Bully is a fantastic example of someone reinventing himself.”

Next step? “TNA as a brand we need to expand outside of wrestling…We’ve had a tremendous 10 years, we’ve overcome a lot of adversity and I think we are set to have a bright future.”

If you could sign one WWE star, who? “The Rock…I think he’s great, I love what he does in movies, I love the kind of exposure he brings to wrestling outside of what we do on television and I think that’s magic.”

From the full time roster: “I dunno, there’s a lot of talented people, but I’m pretty content with who we have.”

  • Hofgen

    No company run by Dixie Carter could ever over take WWE, she couldn’t handle a company that large, she can’t even handle TNA in it’s current state.

  • SYM

    @Eddy u have no place to make fun of someone botching, U can’t even spell Top! Ya dumbass put Tope.


    Dixie is a DUMBASS!

  • scooter

    I agree but those guys should be used to make aries look like a dominant champion by having him beat them clean I think he should essentially be the face of the division but with him having crossover appeal between divisions if guys take him to the limit it makes the division as a whole look stronger

  • poko

    If Sabin is healthy, then he should be Aries’ first real test. The guy can go, and it would be an incredible match. Also, I think everyone is waiting for Aries/Styles somewhere down the line, as their confrontation in that battle royal was flat-out awesome.

    Also, yeah, unfortunately I think most wrestlers like the four-sided ring. From what I’ve read previously, it’s because they all train in a four-sided ring, so six-sides get a bit tricky. It’s a shame, as I loved six-sided.

  • Eddy

    I read once AJ Styles say the 6 sided ring was the worst to take bumps on
    and he likes they went with conv. ring.

    I can’t wait to see Baby Bichoff of live tv thats gonna b awesome!
    The kids gonna get exposed for the great wrestler he is.
    A few weeks ago during the battle royal on Impact the dude went to throw
    a punch and got his arm hung on the tope rope during his wind up;)

  • scooter

    STFU oh yeah way to prove me wrong what would you do with the x-division if you actually look at what I said I basically just continued what their doing with Aries right now pointing out what their doing right!

  • SYM

    WHOA Its WWE MARKMANIA Here. I thumbed Down like half of the comments bc there was no diversity. So I’m going to respond to each one. @The Awesome One you cant honestly look at WWE and say oh yea its interesting their making progress, you can do that with TNA. @adam ECW was fed money by WWE from the Start, & WCW was given up on 2 things that’ll never happen to TNA I hope. @scooter…..STFU. @landon so you know & talk to the TNA Wrestlers? @bc mitchell you obviously havent seen TNA in the past 2 Months or so. TNA is doing better they are improving. They had a Great last PPV & they are going Live like most of their Fans wanted. So stop trolling when u are obvious WWE Marks.

  • bc mitchell

    If you’re smart you listen to your fans and criticism… learn from it and grow. Apparently TNA management are remedial students.

  • last time i checked all the wrestlers were pisssed at 4 sides

  • scooter

    Heres how I would handle the x-division. Have A-double run through it like he has. Then have someone who is just as cocky but to the point that he’s hated be built up, lets say Zema Ion since he’s used the jesse sorensen injury as cheap heat. Zema tears beats a few guys then eventually comes out and says he should be the champ. Have Zema win the belt and have him beat everyone just like Aries did then when Jesse Sorensen is healthy you’ve got an instant storyline to run with to have Zema drop the title.

  • adam

    I also love the fact that she says the rock because of his movies and the publicity not the fact that he is a third generation wrestler great on the mic and one of wwe’s top stars ever but because of the movies. Also if she thinks brooke is going to improve the divas division i would like some of what she’s smoking.

  • Mark

    No offence to Carter but the Rock would neve sign with TNA

  • adam

    Ok dixie the reason wwe doesnt acknowledge tna is because your not competion to them if you were you would be baught out like the last two companies that threatned them. Also that was a dumb question and it was probably made because of the whole lawsuit thing but if any company is going to get overtook its going to be tna. And thats not because of talent or anything else its because of MONEY wwe has alot tna doesnt.

  • The Awesome One

    @ sym im just saying its not gonna happen its just a funny question

  • Pissed Off Fan =(

    Dixie Carter should do Playboy

  • SYM

    TNA is actually doing well. I hope Dixie hires more unknown Talent & Makes household names out of them. @The Awesome One it was a question no need to get all WWE Mark on everyone. @ant I love how u troll anything but WWE.

  • Bill

    I’d love to see TNA actually follow up with a drastic change. I mean, I’d at least applaud the effort, but I still think the AJ Styles sleeping with Dixie Carter angle is stupid. Put him in the main event again!

  • poko

    It was a dumb question and she answered it well. No business person is going to put over the active roster of a rival company. That doesn’t even make any sense. “The Rock” was a relatively safe and intelligent response.

    I saw nothing much wrong with her responses, though some of the questions were awful. Who would even think to ask her about hiring Vince McMahon? That was meaningless.

    I liked her response about Storm and Roode being a big part of the future. They have the talent to be stars and they’ve both paid their dues.

    What she said about the X Division was also interesting. It’s nice to know that it hasn’t been forgotten and that it has dropped more because of injuries than from being abandoned. It sounds like they’re serious about bringing in more X Division talent and rebuilding it.

    It will be interesting to see if they can keep the quality as high as it’s been over the last month or so.

  • The Awesome One

    TNA taking over WWE please that’ll never happen

  • No Name Required

    I liked when Jarett was in charge but I got to admit she does a decent interview and she’s very attractive so that doesn’t hurt.

  • ant

    Dixie sounds like a dumb blonde to me in this interview i mean,Does She Not Know The Rock isnt a full time wrestler? smh what an idiot i mean atleast when they ask Sting who we likes in WWE he clearly states Randy Orton but its like shes afraid to say which WWE talent she WISH she could have