Earlier this week, Impact Wrestling’s parent company Anthem Sports and Entertainment acquired Jeff Jarrett’s Global Force Wrestling promotion. It has now been announced that Impact Wrestling is now going to be rebranded as Global Force Wrestling.
Global Force Wrestling’s weekly show on Pop TV will still be called “Impact” and the company headquarters will remain in Nashville, Tennessee. This Sunday’s Slammiversary show is being discussed as yet another “re-launch” for the company.
Jeff Jarrett, founder of TNA/Impact and Global Force Wrestling, spoke to Tennessean.com about the breaking news. “We’re a global brand. We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touchers happen at Slammiversary.”
Anthem Sports and Entertainment Vice President Ed Nordholm stated “One part of our international strategy is not just to take WWE-style ‘Impact’ and export it to other countries, but as well to more deeply penetrate those international markets in association with promotions that are centric to those markets. The international promotions want to tap into our expertise to boost those shows, but also to in turn boost the GFW content.”
You can check out the entire article on Tennessean.com by clicking here.