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“Impact Wrestling” Relaunch Set For Thursday, TNA & Spike TV Officials Comment


Total Nonstop Action (TNA) Wrestling and Spike TV announced today that TNA’s flagship program would be rebranded as IMPACT WRESTLING, beginning Thursday, May 19 at 9 p.m. (ET/PT) on SPIKE.

With the debut of “TNA iMPACT!” in 2005, TNA and SPIKE have partnered to bring U.S. television audiences the most exciting professional wrestling in the world today. TNA iMPACT! has been averaging 1.8 million viewers this year and ranks among the top programs on cable with Men 18-34 and Men 18-49 in its timeslot. In 2011, TNA is up 11% in HH rating vs.Q1 2010 and 9% in viewership of persons 2+.

“While the name change is subtle, it is also very powerful. TNA is proud to be in the wrestling business, and not afraid to say it. And, to emphasize our commitment we have added the word ‘wrestling’ to our already well-known ‘iMPACT!’ brand,” said TNA chief marketing officer Al Ovadia.

In addition to rebranding IMPACT WRESTLING, TNA is launching the tagline, “WRESTLING MATTERS,” a statement that reflects every aspect of TNA Wrestling, from program content to marketing to live events.

“We wanted a branding initiative that was scalable and could extend across all platforms,” added Ovadia. “We asked our fans what it was about professional wrestling that they found most compelling. We learned it was no single aspect, their passion for wrestling was all-consuming. Whether it’s the in-ring action, backstage brawls, the feuds or classic dramatic conflict of good vs. evil, it’s the entire experience that makes ‘wrestling matter.’”

“TNA is a proven ratings winner on Thursday nights for Spike, delivering a consistently large audience of hard-to-reach young men,” said Brian J. Diamond, senior vice president, sports and specials, Spike TV. “We feel the new IMPACT WRESTLING branding message will resonate with our audience who crave the action-packed wrestling that only TNA can provide.”

Effective immediately fans can visit for exclusive news and content on the stars of IMPACT WRESTLING. Fans can also access over 300 hours of TNA programming at

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  • Howe

    Lol @ Jim

    Am I the only one who saw that Impact commercial during Raw tonight? Such a directly competitive marketing campaign could be good or bad depending on how wrestling fans respond to it. Time will tell…

  • jim

    yeah steve..spike is delusional for trying to sell a program on their are a moron.

  • don

    thats not cool i want them to live a long time dont hate on tna they are trying steve

  • Steve

    Are the execs over at Spike delusional or what? Wow. Simply…. wow.

  • venom

    Yea, there will be more wrestling and burying. They forgot to mention on the preview. “Watch TNA as Hulk Hogan beats up everybody in the locker room brother.”

  • CC

    “ranks among the top programs on cable with Men 18-34 and Men 18-49”
    So what was the point of the 18-34 age category mention if they then say 18-49?
    Surely 18-34 would be covered in the 18-49 category, or do TNA have access to some magic numbering system that most people dont, whereby the numbers 18-34 do not come in sequence.

    I dont know if it was TNA or Spike who wrote this, but as said above, its the most ridiculous piece of writing I have seen from a professional company in years.

    Yeah, every company talks up its pros and ignores its cons, and is economical with the truth when promoting what it has achieved, but they at least make sure their statements are written by someone with a grasp of PR.

  • Bill

    Congratulations, TNA. People over +2 watch your show…..

  • Myers

    “While the name change is subtle, it is also very powerful.”

    “TNA is a proven ratings winner on Thursday nights for Spike, delivering a consistently large audience of hard-to-reach young men,”

    Who the hell wrote this, and can I please get some of whatever they are smoking?

  • Rucdogg

    I like it. More wrestling, that is one thing I dont care for is all the philabustering people do now. Have a backstage interview, say what you need to say, and wrestle! Lets see how long it lasts, although I noticed last night there was a lot of WRESTLING on the ppv compared to normal.