As noted, Lucha Underground is now available on iTunes. The first week of sales was very successful. Lucha Underground gets about a 40 percent revenue split with iTunes. There’s speculation that the deal is short term as LU officials are close to finalizing a deal with Netflix to put season one on the streaming service.
If they get a deal with Netflix, the first season would only be featured on there for now and the second season would be on iTunes. Once the third season starts airing on El Rey, then they would put the second season on Netflix.