While WWE still presents Rusev as a heel on their programming, he is cheered more than most of the babyfaces thanks to the popularity of his ‘Rusev Day’ catchphrase.
However, it appears that the company is trying to change this and get him booed by splitting up the Bulgarian Brute with his partner Aiden English.
As seen on this week’s episode of SmackDown Live, the company teased a split between the two partners as Lana made her return to WWE TV.
During the latest episode of Wrestling Observer Radio, Dave Meltzer talked about this scenario and said that the company has always seen this duo as a mid-card tag team.
On the other hand, he noted that Rusev and Lana have a history on both NXT and main roster and this duo works better as a main event level heel.
While this is not a confirmation, it’s possible that Rusev Day’s split is not simply a way to decrease Rusev’s popularity and the company could instead be lining him up for a heel push.
It would make sense because if the Officials want the former NXT Star to be booed then dumping Aiden English would surely be a good move as it would get some heat on the former United States Champion.