- Spike TV officials made it clear at a conference of marketing executives earlier this month that they will be re-branding the network and are looking to change their image from one that mainly targets males 18-34 to one that goes after both males and females 18-49.
Spike is expecting to lose UFC programming and it’s being speculated that the new direction for Spike may hurt TNA and their Impact Wrestling show, despite Impact doing well for Spike’s demographic. Spike dropping TNA seems unlikely at this point because Impact Wrestling still doubles the network’s average rating and is affordable. If TNA were dropped from Spike, it would hurt the company big time unless they could secure another national TV deal.
Spike made no mention of TNA at the conference while focusing on other shows. UFC was barely mentioned.
Source: Wrestling Observer Newsletter
The Hottest WWE news, photos and videos delivered to your inbox in one convenient newsletter. Sign up now and give it a try!
|22||Backstage Heat on Randy Orton For Slowing Down Roman Reigns' Push|
|16||Fan Tries to Meet Brock Lesnar and Sable at Airport, The Rock Asked If He Gave Lesnar Advice|
|12||Negative WWE Live Event Reviews on Possible SummerSlam Match, Update on Where Sheamus Is|
|11||More on Spike TV Not Renewing TNA's Impact Contract, What Dixie Reportedly Told Employees|
|9||What Are WWE Network Viewers Watching?, Network Employees 'Walking on Eggshells', More|