- Spike TV officials made it clear at a conference of marketing executives earlier this month that they will be re-branding the network and are looking to change their image from one that mainly targets males 18-34 to one that goes after both males and females 18-49.
Spike is expecting to lose UFC programming and it’s being speculated that the new direction for Spike may hurt TNA and their Impact Wrestling show, despite Impact doing well for Spike’s demographic. Spike dropping TNA seems unlikely at this point because Impact Wrestling still doubles the network’s average rating and is affordable. If TNA were dropped from Spike, it would hurt the company big time unless they could secure another national TV deal.
Spike made no mention of TNA at the conference while focusing on other shows. UFC was barely mentioned.
Source: Wrestling Observer Newsletter
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