Home » WWE News » Stephanie McMahon Responds To ‘Be a STAR’ Criticism, Watch This Week’s NXT, Kaitlyn

- Since 2011, WWE has been heavily promoting the anti-bullying campaign ‘Be a STAR,’ which carries a mission to “ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness.” The program, however, has drawn great criticism as many of the sports-entertainment organization’s on-air scenes and storylines tend to counter the goals of the campaign, such as Ryback’s bullying persona and numerous instances of Jim Ross being ridiculed. Stephanie McMahon, Executive Vice President, Creative, addressed criticism of the campaign in a Twitter message on Wednesday.

A fan asked McMahon, “What do u say to those fans who say @WWE is going against their own Anti-Bullying campaign w/ showing HHH & Ryback bullying?” In response, she said the bullying that occurs on WWE programming should be strictly viewed as entertainment.

“No diff than bullying in a movie,” wrote McMahon. “WWE is Entertainment @beaSTARalliance is real.”

– This week’s episode of WWE NXT is now available on Hulu.com. Four matches take place on the show, including Adrian Neville vs. Conor O’Brian, Enzo Amore vs. Scott Dawson, Emma vs. Summer Rae, and CJ Parker vs. Tyler Breeze.

– The official Tumblr account of WWE reveals five things you didn’t know about Kaitlyn.

  • Scott Davies

    Bully characters I think are ok. If WWE is using that too tell kids it is wrong. Ryback’s Character being seen as a bully. I think sends a message. But when they go out to humiliate JR in his home town is wrong.

  • D2K

    That’s a direct contradiction to what Vince McMahon said himself in that interview with Bob Costas back in 2001. Even with his distorted view of reality Vince admitted that there are lines you don’t cross. He stated emphatically that there isn’t any murder, rape, shooting or stabbing (of course there was the one time with Pillman and the gun which nearly cause the USA network to cancel their contract.)

    The point is that it is hypocritical to say that the things you claim the Be A STAR campaign that you are against are okay as long as it puts money in their pocket. That is the reason why WWE exists. If WWE didn’t make money then it wouldn’t exist. They don’t put on their show for free. If they weren’t making money then what they claim is “just part of the show” wouldn’t matter because their wouldn’t be anyone there to watch the show and consequently no reason to have the show. Saying it is just “entertainment” is a cop-out that they have used for nearly two decades to convince themselves what they are doing is right.

    If it is just “entertainment” then why was Muhammad Hassan shown the door when he was the most over heel in the company and angle between he and the Undertaker was white hot? Mark Copani was just a actor, right? He was just a performer, right? He was just a superstar, right? The whole angle was just part of the show, right?

    Why? It’s simple. Viacom leaned on McMahon and forced him to end that angle because of the public backlash Viacom was getting over. Uh oh, we don’t want to lose our contract (money) so we’d better kill this angle and quietly show him the door. Sadly for him, life imitated art.

    If it is just “entertainment” then why is what Chris Benoit did to “entertain” us in the ring erased from WWE history because of his heinous actions outside of the ring? The Benoit character didn’t kill anyone, so why isn’t his character talked about?

    The point I’m making is that the McMahon regime knows better, they just pretend like they don’t because they care more about what money has done for them than what they can do with their money. They know that the Be A Star campaign is a sham. It’s a business venture. No more, no less. Some of the WWE superstars may take it seriously and truly believe in it though.

  • Shawn Bronald

    I agree with her, for the most part. In the end, the bully will lose on WWE programming. Of course, behind the scenes is a different story. Vince McMahon is one of the biggest bullies ever. He’s a flat out asshole. So is Triple H. This is how they’ve built their careers and that will never change.

  • Kristopher Robinson

    Not really. She makes a great point with it only being entertainment. That like getting mad when kids do their moves at home and get hurt. It’s fake and is supposed to be a tv show, just like everything else on tv, there just characters. I highly doubt the person who does Barney doesn’t drink or smoke or do anything like that lol.

  • Matt Farrell

    Typical BS response by WWE. The whole Be A Star thing is nothing but hypocritical BS

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