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Home » WWE News » Triple H Pushing the Tag Team Division Again?, PG Product Paying Off for WWE, Cena’s Return

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- The current plan is for John Cena to return to WWE TV for the October 28th RAW, the night after Hell In a Cell. WWE wants his first appearance back to be on the pay-per-view as opposed to putting him on the go-home show to build his World Heavyweight Title match against Alberto Del Rio.

- In 2008, WWE’s total revenue from corporate sponsorships was $7.4 million. Now, after 5 years of pushing their PG product publicly and promising sponsors that there would be no more risque TV, the number is expected to hit $20 million this year.

- Triple H has once again sent the directive to re-focus on the WWE tag team division. The plan as he laid it out was to first get some teams ready in NXT to bring to the main roster, as well as take some talented guys on the main roster who officials recognize are underutilized and try and get them going as a tag team. Tyson Kidd and Justin Gabriel are one example of a new team we may see here soon.

Source: Wrestling Observer Newsletter

  • millerj265

    I know they had children watching, but it wasn’t garnered towards them, and they were a global and pop culture juggernaut at the time so sponsors could look past the mature content then because the wwe was a cash making machine at the time. There nowhere near as popular now so the only way to secure major advertisers is to be a pg show. And yes ECW did influence the more mature style, but wwe wasn’t competing with them, it was wcw they were being put out of business by.

  • Man

    I dont see how it was overrated when it had plenty of awesome stuff every week but I do agree with you that its better than today’s WWE.

  • Matthew Farrell

    Attitude Era is overrated IMO, but still better than today’s WWE.

  • http://retrorevelations.blogspot.com/ Jesse Moak

    Yes and no. I would personally argue that things were a lot better WRESTLING-wise back in the late 80s and especially early-to-mid-90s era. Once Vince had to lay off the steroid freaks, he had to rely on actual WRESTLERS like Bret, and Owen, and HBK, and Taker, and good big men like Yokozuna, Bam Bam, and Vader. The characters, feuds, and matches back then, to me, trump anything happening today, and a lot of the stuff that happened in the “Attitude” era.

  • http://retrorevelations.blogspot.com/ Jesse Moak

    Riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiight.

  • http://retrorevelations.blogspot.com/ Jesse Moak

    Sorry, but you’re not entirely correct. For one thing, it was actually ECW’s material that prompted WCW and WWF both to get more into so-called “mature” territory. Also, while WWE may in fact be raking in some kiddie/family cash right now, even during the “Attitude Era”, they were actually pulling in a LOT of dough. Or don’t you remember all the Chef Boyardi Ravioli commercials, and Stacker 2 commercials, and energy drink sponsorship via X-Pac, etc. etc. WWF had just as much child viewership as it does now, how do you think so many people grew up to be Stone Cold and The Rock fans? If anything, I’d argue that WWF pulled in more ad revenue and corporate sponsorship during that era than now.

  • Mike Wells

    A repackaged Clay/Tensai team would be great. Two actual tattooed behemoths with wrestling talent. The Tonnes of Funk gimmick was fun while it lasted, but is well past its sell by date.

    They’d destroy the tag division in a heel monster gimmick.

  • Man

    John Cena would have been successful in the Attitude Era with his Thuganomics gimmick. Cm Punk on the other hand, doubtful because he lacks the charisma that the Rock, Austin and Jericho have.

  • CC

    Spot on Killswitch. Simple fact is that Cena thrives because of the PG era. He also thrives on being kid friendly. If he went back to the attitude era he would be nowhere near as successful, as he just would not have been given anywhere near the push he has had under PG rules.
    Look at the attitude era, and it was all about big personalities asserting themselves. Guys like Punk would certainly have made it big, guys like Cena, doubtful.
    I will admit I liked heel Cena, but certainly would not put him in the same category as guys like The Rock, Jericho or HBK from the attitude era as he would have just blended into the background.
    Cena owes nearly everything to WWE moving to a PG rating.

  • Man

    Everything was better in the Attitude Era and when WWE was TV-14. Better story lines, awesome commentary, awesome moments and they didn’t ruin the element of surprise by only having Hell In a Cell matches, ladder matches, etc in gimmick PPVs. There was also blood in the Attitude Era and TV-14 era to add drama to matches and legitimacy to violent stipulation matches. Plenty of other reasons why Attitude Era > PG era.

  • J-SMOOTH

    Never happened in wwe before and they didn’t have but one tag team title when they had 2 that was to make it seem like they had a lot of teams because they got those wcw belts and they couldn’t keep that up with just the same teams so here we re back with one set of titles. When it was wcw and wwe there were over 12 teams in wwe and no one was forgotten about. Some might not have been good but u never forgot them. The only thing forgotten is the creative writing just like in the divas division

  • The Killswitch

    Again, there is only one title to defend. If you have 8-10 teams, that means only two would be feuding for the titles. Therefore, you have 6-8 more teams to either fight for the runner up title contenders or become forgotten and buried.

  • J-SMOOTH

    Oh yeah forgot about the wyatts and the Rhodes just got threw together goldust has stated for over 2 years that he wants a wrestlemania match against his bro. But if he coukdnt get it hed take even teaming with his bro. So I just dnt count them as a valid team. And if there were 8-10 teams u could call it a division 6 is close but not enough to say hey we have a tagteam division. If u look back at all the team’s from the past even ones threw together have chemistry the only ones this has succeeded on is cesaro and swagger they compliment eachother to just be thrown together but the other teams have been teaming before coming to mainstream and they did say they were going to bring in more but the current state isn’t a division it’s a division divided. Didn’t mean o ramble

  • The Killswitch

    And now the Rhodes brothers. There is, at the moment, one championship for the tag team division instead of two. How are six teams not enough (seven, if you count the Wyatts)?

  • J-SMOOTH

    But there is only like 5 teams in wwe lets count if I miss some please enlighten
    PTP, cesaro and swagger, los matadores, the shield & The Usos. Now unless I left someone out I cnt really call that a division

  • The Killswitch

    Except his character right now is his own persona, and heel Cena was a gimmick. So that doesn’t really support your argument.

  • JohnCena33

    Funny how you dont realize that Cena doesnt makes his character, creative, more so Vince made Cena into goody too shoes, Cena was awesome as a heel and attitude guy, but creative screwed him up.

  • Nicholas Giambattista

    Some times I have to wonder what the Internet been watching when it comes to topic like this because the tag team division has been getting better. They just had a great team as champion who lost it on Raw. The Shield did it job as tag team champion they brought the tag team division back. If they get the belt back that would be good to but to me Rollins should be moving up to single title soon both guys should. But tag team division has gotten better because the Shield brought it big time.

  • Solid

    Agreed, I was saying the same thing months ago, they were a good team and Ryder as a singles wrestler has played out.

  • Trevor Donovan Allen

    I say drop the whole WWWYKI gimmick and Hawkins and Ryder reunion!

  • Trevor Donovan Allen

    Yeah.. Kidd got hurt so the team broke up. He’s healed now.

  • The Killswitch

    A decent tag division exists currently, I think.

  • millerj265

    You do know that before the attitude era, from the first WrestleMania till mania 14, that the wwwf/wwf/wwe has always been pg. They did what they did to combat WCW, Vince has always said the wwe is good, family entertainment, and he always wanted to keep it that way for the exact sponsorship revenue income he is getting now. They made money hand over fist way before the attitude era came about, and a pg oriented company has always been Vince’s outline of there product, if anything they sold out there core beliefs and the business model they had been following since Vince’s father was running it, for more cash and to beat WCW in the ratings. But now being TV 14 isn’t what will make them the most money so there simply going back to what they always were before, and had it not been for WCW always would have stayed.

  • CC

    There is a huge irony in your statement considering your screen name.

  • http://retrorevelations.blogspot.com/ Jesse Moak

    lol What the hell do they mean “AGAIN”? WWE hasn’t pushed, let alone HAD a “Tag Division”, in years.

  • JohnCena33

    So just like the Rock, WWE soldout what made them popular for cash, classy move, but thats whats best for business I guess.

  • poko

    The key to the tag team division is to stop breaking them apart the moment they get hot. Doing that kills any feeling that you’re watching actual teams, as opposed to a collection of individuals.

  • Kristopher Robinson

    Really depends on how you look at it.

  • Jeff Wurtz

    I love what they are doing with the Wyatts but i’m afraid if they just have Harper and Rowan they won’t get over. Bring up the Ascension and even Pac and Graves. They are alot of fun

  • Shawn OB

    Haven’t Kidd and Gabriel already team up before?

  • Man

    Attitude Era > PG era

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