The following press release was sent out Thursday:
Trish Stratus Launches Her Lifestyle Brand-and Takes Yoga Into the Stratusphere Stratus Teams Up With HoMedics Canada to Release a Line of Products That Hits Retailers This Fall
TORONTO, ONTARIO, Sep 08, 2011 — Officially confirmed today, fitness icon, entrepreneur and seven-time WWE Women’s Champion, Trish Stratus, has teamed up with HoMedics Canada to produce her own line of unique yoga and fitness gear, Stratusphere Living, following the success of her Stratusphere Yoga Studio.
The Stratusphere Living line will hit select Canadian retailers in September, and will also be available online via trishstratus.com.
The new line of yoga and fitness products include the weighted Fitgloves – a first for yogis – an eco-friendly TPE yoga mat, ultra-absorbing yoga towel, a yoga block, and an all-inclusive yoga kit incorporating a yoga mat, Trish’s Stratusphere Yoga DVD and her nuTrishion journal.
HoMedics Canada CEO Shaun Kobrin, says the partnership brings together HoMedics’ expertise in product development and distribution of health, wellness and lifestyle products across North America, and Trish’s reputation as one of Canada’s leading fitness experts and yoga ambassadors, making it the perfect match.
“I am extremely happy with this new partnership. Trish Stratus and the Stratusphere brand project the key values everyone should live by, and which HoMedics Canada strongly supports – balanced living and a healthy lifestyle,” Kobrin said.
The Stratusphere Living line has been crafted personally by Stratus herself, and she provides her personal touch to every product. “I wanted to give people the tools to help get them on the right track to healthy living. Every item in my line addresses the steps you need to make a lifestyle shift. Stratusphere Living is a lifestyle,” Stratus says.
After a decade long career in the industry, fitness fans are sure to be ‘stratusfied’ with the release of Trish’s first-ever workout DVD. Using yoga to rehabilitate a back injury, and drawing on her diverse fitness background, Trish was inspired to create a total mindbody workout that combines the benefits of strength training and yoga.
The Stratusphere Living brand will also be making its debut on a local and global scale via the popular IT Lounge gifting suite, to be held during the Toronto International Film Festival this year. Held from September 8 to 14, the celebrity gifting suite will be located at the NKPR Adelaide Street, Toronto location. Stratusphere Living’s presence in the Lounge will help raise funds and awareness for local and global charities, Artists for Peace and Justice and Camp Oochigeas.
Stratusphere Living will be available at London Drugs and Sportchek this September, followed by Sears, GNC, and Home Outfitters in early October.