The Hollywood Reporter is featuring an interview with Vince McMahon. Here are some highlights.
Concerning leaving The USA Network for TNN (now Spike TV) years ago: “We became the No. 1 show on USA. And they wouldn’t be No. 1 right now in primetime if not for Raw. We switched one time to what became the Spike network and became the No. 1 show there. We have proved that we can pretty much make TV networks.”
About using Social Media: “Back in the early days, our performers elicited a response — a boo or a cheer. Today, we use all this social media. We are going to do Tout, in which the WWE just invested. With that, you get a 15-second video shout-out that goes straight to our TV programs. Beginning with the 1,000th show, people can participate in terms of the types of matches and what actually happens on air. It will be the most interactive TV programming in the world.
Why WWE stars are ready to be hits in Hollywood: Our talent is taught not to be prima donnas, to be on time and know their lines. And quite frankly, people in Hollywood, once they see what we do, they are amazed. Our talent doesn’t demand the biggest trailer or a certain amount of grape juice or whatever the hell it is. Our talent is extremely flexible and knows how to act, so it’s a logical extension for them.
On WWE vs. UFC: We’re in show business, they are a sport. Their ratings are abysmal. They are in the pay-per-view business, and they do reasonably well there. We just set a record for WrestleMania. We had 1.3 million buys for this year’s WrestleMania, and our pay-per-view numbers for our shows have been up 30 percent since then. So, we are looking pretty good.