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WWE Executive says they won’t use sterotypes anymore

WWE Executive and head of WWE’s creative team Casey Collins attended  New York Comic Con and talked about the company.

“40% of wrestling fans are women,” said Collins. “That has helped influence some of the storylines we currently have going right now, as well as some of our marketing efforts.”

Collins also pointed out that, through the years, wrestling has become a multi-generational sport (or, if you prefer, a form of entertainment). In the early days of the WWE (back when it was the WWF, for example), wrestling was mostly the domain of white men. And that was reflected in some of the now-iconic characters that were — and are — a terrible stereotype in some cases (The Wild Samoans and The Iron Sheik, for example).

But today, many of these men now come with their children — and in some cases, their grandchildren — to see the WWE live, to watch it on TV, and to engage with their other properties. What’s more, as the diversity of the audience shifted to become more inclusive, Collins noted that having their voices be heard became key.

 “We’ve created an entire ecosystem for our content,” he said, explaining that the company no longer relies just on television to gauge and focus their efforts, but rather uses things like mobile games to engage with their younger viewers, and the WWE Network (which is still available for $9.99/month) for their older, perhaps homebound, viewers. “We work on new content constantly, and we listen to what our audience wants and, if it makes sense, to invest in it.”

  • CC

    And yet they still continue with the good old fashioned “foreign heel” stereotype,
    Yes there are American heels and foreign faces, but nearly everytime they have a foreign heel he is “anti America”, and this leads to the stereotypcial “USA USA” chants from the crowd (the US crowds were obviously at a loss what to chant when it was Nakamura vs Mahal).

    WWE needs to realise that having a foreigner as a heel does not need the cheap heat of “I hate America”.

    And on top of that, how about entrance music? Why do most Irish wrestlers have to come out to “Irish” sounding music? Or Indian wrestlers to “Indian” sounding music? etc etc etc

    Thankfully they have stopped the thing they started doing some years ago with wrestlers such as Benoit and Jericho in that when they were heels they were hailed as being from their home towns in Canada, but when they were faces they were hailed as “current residing in..” whatever US town they were living in.

  • MindTricked

    *won’t, until the next time they do