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WWE Launching Saturday Morning Show In Two Weeks

WWE will launch a Saturday morning program geared towards children on August 25, Los Angeles Time reports.

In two weeks, Saban Brands will launch Vortexx, a five-hour block of original children’s programming aimed at young boys. The slate of shows will air on the CW television network, with WWE Saturday Morning Slam anchoring the block.

The half-hour program will feature one wrestling match a week, as well as Superstar profiles, behind-the-scenes footage and anti-bullying messages via ‘be a STAR.’

Saban Brands approached WWE about doing the show after executives noticed toys featuring WWE Superstars were among the best-selling items. According to Los Angeles Times, WWE’s research shows that children, including a “healthy contingent” of boys younger than 12, consist of 22% of their viewing audience. Saban and WWE are hoping to capitalize on the data with Saturday Morning Slam.

Eric Pankowski, senior vice president for WWE creative and development, said the organization is aware of potential media concerns of violence airing on a program geared toward children.

“We are very sensitive to the fact that we are speaking to an audience of children,” said Pankowski. “We want to make sure that the content that we put on at 10 o’clock on Saturday morning is appropriate for younger audiences.”

The full story is available here.

  • Matt

    the kids can go straight to hell.

  • Gator

    Fake aka Pro – Wrestling will never be suitable for kids NO MATTER WHAT because it makes them ape the stuff NO MATTER WHAT and they will end up knowing the big secret about how babies are born much sooner than they should.

    This shit is not for children you fucking faggot Vince.

  • Little Jimmy

    It will be good for all the Little Jimmy’s. WWE should extend this to an hour and have matches including Hornswoggle, Brodus Clay & Santino and turn Big Jimmy programming back to non PG fare. YES!YES!YES!

  • Ray

    In 5 years from now people will be complaining about the “G” era. I can hear it now.. ” I wish WWE would stop with the rated G Crap I miss the old Days when it was “PG” and they actually showed Cena saying “crap” and saying “I don’t like you!” now all we hear is Rey Mysterio saying to buy his coloring book!!!!! Out in Newsstands this Tuesday!!!

    Just kidding, My greatest Memories as a child was watching Saturday Morning Wrestling with my friends

  • Matt

    I guess they are moving raw from Monday evening to Saturday morning

  • If you’re in uncomfortable position and have got no money to get out from that point, you would need to receive the credit loans. Because it would help you emphatically. I get collateral loan every time I need and feel myself great because of that.

  • Shawn O B

    i dont dont watch kids shows but arent there kids action cartoons with violence today? if there is their certainly not as big as the TMNT were because i dont see them. so anyways i wouldnt worry about the media concerns about the violence because im sure there are violence (to a small extent) on other kids shows. pump em out.

  • Scratches Head

    I agree. I think this is a smart marketing ploy.

  • SYM

    I think this is a great idea that will give the New Generation Kids a memorable childhood, quite like most of ours. Saban has probably brought the most from my childhood with The Mighty Morphin Power Rangers, so WWE couldn’t have picked a better company.