NBC Universal announced the re-branding and makeover of its G4 television network into “The Esquire Channel” earlier today. NBC will be teaming with Esquire magazine to launch “an upscale Bravo for men.”
This is significant as both WWE and UFC tried to purchase the network and re-brand it for their respective companies. As reported earlier last year, WWE was hoping to acquire G4 to launch the WWE Network. The idea was it would guarantee them significant distribution with already acquired clearances.
