WWE issued the following press release after Monday’s WWE Raw episode.
STAMFORD, Conn., July 17, 2012 – WWE today announced that immediately after WWE featured fan Touts – 15-second self-recorded videos – during Monday Night Raw, the social media platform’s app skyrocketed from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.
During last night’s episode of Monday Night RAW, fans submitted Touts that were later aired during the live broadcast on the USA Network; Touts are also distributed across WWE’s vast array of assets, including television, live events, WWE.com and to more than 100 million of its social media followers. Now, Tout is No. 116 on the overall Free Apps list (out of 900,000+ apps), speaking volumes to the power of the WWE Universe and the WWE brand.
This news comes a week after WWE’s announcement that the global entertainment company became an investor and strategic marketing partner of Tout Industries, Inc.
Tout is a social media platform whose smartphone and Web applications enable real-time video status updates that can be shared instantly to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout’s reply feature, WWE fans now have the chance to be seen and heard via Tout real-time video updates, encouraging a new dynamic social experience for WWE fans to interact with the brand.
“The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance,” said Michael Downing, CEO, Tout.com. “WWE’s passionate fan base and tremendous reach across a variety of media assets create an extraordinary opportunity to engage fans and followers. We are uniquely positioned to provide this technology, and look forward to rolling it out across a diverse range of media and brand properties.”
