– Variety reports that WWE has signed Kmart as their exclusive presenting sponsor for all live events, pay-per-views and TV shows for the rest of 2011. Kmart is paying several million dollars to sponsor over 250 WWE events, said to be less than $10 million. The deal runs March 1st through December 31st.
Kmart will run 30-second ads during WWE programming and have their logo featured on WWE graphics and signage at the arenas where events are being held. WWE has created a new “live tour” logo that features Kmart’s logo embedded into the design.
As part of the deal, Kmart will be promoting WWE through sweepstakes and lucrative shelf space in-stores. Kmart is also hosting 12 new in-store appearances by WWE Superstars that will be announced soon.
The Hottest WWE news, photos and videos delivered to your inbox in one convenient newsletter. Sign up now and give it a try!
|20||"Stone Cold" Steve Austin Denies Yet Another WrestleMania 32 Related Story|
|14||WWE Cancels An Upcoming Live Event - The Reason Why Included|
|10||CM Punk Blasts Susan G. Komen For The Cure On Twitter|
|9||Vince Russo Rips TNA For Their Big Announcement: "TNA Has Literally Become A Joke"|
|9||Backstage News On Daniel Bryan’s Future In WWE|