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WWE Signs Big Event Sponsorship Deal with Kmart

– Variety reports that WWE has signed Kmart as their exclusive presenting sponsor for all live events, pay-per-views and TV shows for the rest of 2011. Kmart is paying several million dollars to sponsor over 250 WWE events, said to be less than $10 million. The deal runs March 1st through December 31st.

Kmart will run 30-second ads during WWE programming and have their logo featured on WWE graphics and signage at the arenas where events are being held. WWE has created a new “live tour” logo that features Kmart’s logo embedded into the design.

As part of the deal, Kmart will be promoting WWE through sweepstakes and lucrative shelf space in-stores. Kmart is also hosting 12 new in-store appearances by WWE Superstars that will be announced soon.

  • 808notsogreat

    Johnny, I work at store 1738. We have a company newsletter?

  • slim

    Their hasn’t been Kmarts in Canada for almost 20 years. Wal-Mart ran them outta the country.

  • Howe

    Yeah K-Mart is owned by Sears Holding Company, the conglomerate formed when Sears Roebuck and K-Mart merged. Good business move though. It could potentially be a boon for both companies.

  • Buttercastle

    Ehhhhhhhh I didn’t even think there were any Kmarts left in the world.

  • Johnny

    This deal actually went through Sears & Roebuck Corps. Ltd… trust me, I work at the MOA Sears store, and there was an blurb in our company newsletter.