- Variety reports that WWE has signed Kmart as their exclusive presenting sponsor for all live events, pay-per-views and TV shows for the rest of 2011. Kmart is paying several million dollars to sponsor over 250 WWE events, said to be less than $10 million. The deal runs March 1st through December 31st.
Kmart will run 30-second ads during WWE programming and have their logo featured on WWE graphics and signage at the arenas where events are being held. WWE has created a new “live tour” logo that features Kmart’s logo embedded into the design.
As part of the deal, Kmart will be promoting WWE through sweepstakes and lucrative shelf space in-stores. Kmart is also hosting 12 new in-store appearances by WWE Superstars that will be announced soon.
|Vince Russo Reveals Biggest Regrets In Wrestling; Putting McMahon Before His Family, Not Standing Up To Bischoff|
The Hottest WWE news, photos and videos delivered to your inbox in one convenient newsletter. Sign up now and give it a try!
|33||WWE Battleground Report - July 20, 2014|
|23||Watch: CM Punk Says He'll "Never, Ever, Ever" Wrestle for WWE Again|
|18||WWE RAW Report - The Beast Returns|
|17||Why John Cena Is Missing Monday's Big RAW, Speculation on a New WWE Champion, Lesnar|
|17||WWE References MH17 Tragedy to get Cheap Heat During WWE Battleground|