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WWE to begin relationship with Pro Wrestling Noah

WWE is continuing to expand around the world, attempting to launch various NXT style promotions on multiple continents, and they seem to have found a partner company to work with in Japan.

WWE officially announced NXT UK earlier this week, with Johnny Saint to lead as the general manager. The company looks to branch out to India, South America, and Japan, among other places.

As far as working in Japan, the WWE would always have a tough time competing with a company like New Japan Pro Wrestling, a promotion some people consider serious competition for the WWE. However, it seems that they’ll get some help with a rival company, Pro Wrestling Noah.

The Wrestling Observer Newsletter reported today that Pro Wrestling Noah and WWE have come to an agreement, and part of the deal includes the return of former GHC Heavyweight Champion, KENTA, also known as 205 Live’s Hideo Itami.

Pro Wrestling Noah and NJPW were working together until their relationship soured in 2017, forcing NJPW to pull all of its wrestlers from Noah events during that time, severely damaging Noah’s business. With a move like this, WWE could be looking for a war with New Japan, though that’s a long ways off.

It’s unknown what the deal entails, but the Observer also noted that the WWE plans to put together something on the WWE Network that would feature talent not under contract with the company, bringing in stars from partner promotions like Evolve, ECW, Progress, and Pro Wrestling Noah.