WWE issued the following press release.
WWE® SATURDAY MORNING SLAM MOVES TO NEW 10:30AM START TIME BEGINNING THIS SATURDAY
STAMFORD, Conn., January 17, 2013 – WWE (NYSE: WWE) and Saban Brands today announced the weekly half-hour show, WWE Saturday Morning Slam, will have a new start time of 10:30am beginning this Saturday on The CW. WWE Saturday Morning Slam is part of Vortexx on The CW, a Saturday morning kids’ television block, reaching 114 million U.S. television households.
WWE Saturday Morning Slam packs the riveting in-ring action, the larger-than-life WWE Superstars, and the WWE’s entertaining brand extensions into the fastest, most energy-filled half-hour on television.
WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week all combine to make WWE Saturday Morning Slam the perfect destination for the youngest viewers in the WWE Universe. The show also includes highlights of WWE’s Be a STAR anti-bullying campaign, WrestleMania® Reading Challenge and other COMMUNITY initiatives.