WWE has huge plans in store for Alexa Bliss and that could include a massive stock of new merchandise. The value would increase if there is huge sales of merchandise. Bliss had introduced a new doll, Lilly, and she has received a lot of merchandise so far. It seems the company is keeping close tabs on that doll’s merch sales. The future of that character might depend on how well its merchandise sells during SummerSlam weekend.
Alexa Bliss could lose the gimmick if low merch sales recorded
According to Andrew Zarian, merchandise sales will determine a lot about the future of Alexa Bliss’ creepy doll.
“The merch sales this weekend will be the story when it comes to Lilly the winking doll… Merch sales will determine a lot this week according to my source.”
The merch sales this weekend will be the story when it comes to Lilly the winking doll…
Merch sales will determine a lot this week according to my source. #wwe #summerslam
— Andrew Zarian (@AndrewZarian) August 20, 2021
WWE has a few new pieces of merchandise for Lilly. That includes a jack-in-the-box, much like the one that was used at WrestleMania during Bray Wyatt’s final match in the company. Some fans soured on Bliss and Lilly’s gimmick after Wyatt’s release, but WWE only sees it as a way of generating revenue. We’ll have to see how well the sale goes for Bliss’ merchandise and if she remains with the current gimmick.
