– WWE averaged 4,958 paid fans per Live Event (not including the Battleground PPV show) in the month of July. This is virtually identical with last year’s 4,948 paid fans per Live Event. The 2013 number was 5,544 and the 2012 number was 5,464.
For those Live Events, Seth Rollins vs. Dean Ambrose title events drew an average of 4,813 paid while the John Cena vs. Kevin Owens events drew an average of 6,583 paid (during the summer of 2014.
– WWE’s merchandise on WWE.com continues to be a big growth sector as they averaged 1,452 orders per day, which is up 67 percent from 871 in 2014, 774 in 2013 and 548 in 2012.
– WWE shipped 137,000 DVDs in July, which is down 25 percent from the prior year’s 182,000. The 2013 number was 231,000 and the 2012 number was 357,000.
News from The Wrestling Observer website was used in this post. For more on this story please visit WrestlingObserver.com. Dave Meltzer and Bryan Alvarez’ WrestlingObserver.com is the leading source for professional wrestling news. Click here for subscription information. Members get exclusive access to insider news from Dave Meltzer and Bryan Alvarez, daily audio shows, breaking news audio, the Wrestling Observer newsletter, newsletter archives, thousands of hours of archived radio shows, and much more.
