With an imminent rematch against Donald Trump on the horizon, President Joe Biden’s campaign is reportedly eyeing a potential endorsement that has stirred excitement among younger staffers: Taylor Swift. The pop sensation, who previously endorsed Biden in the 2020 election, has become a coveted figure in political circles due to her massive influence.
Swift’s 2020 endorsement saw her expressing confidence in Biden and Kamala Harris, stating that she would “proudly vote” for them as she believed their leadership could initiate the healing process that America desperately needed. Now, as Biden gears up for a re-election bid, his campaign is considering leveraging Swift’s star power in more significant ways, according to The New York Times.
Potential strategies include fundraising appeals and, intriguingly, a lighthearted suggestion of sending Biden to one of the stops on Swift’s “Eras Tour,” scheduled to return to the US in October, just before the election. The campaign is reportedly cautious about overusing Swift’s influence, with social media position applicants advised against detailing how they would utilize her, given the abundance of similar proposals.
Swift’s impact in the political arena is not to be underestimated. Following her September 2020 Instagram post encouraging voter registration, over 35,000 people registered to vote. A poll published by Newsweek indicated that 18% of voters feel “more likely” or “significantly more likely” to support a candidate endorsed by Swift.
Swift, once famously apolitical, entered the political scene in 2018 during the US Senate election in her adopted home state of Tennessee. In that race, she endorsed Democrat Phil Bredesen over Republican Marsha Blackburn, who ultimately won the Senate seat. Swift’s endorsement is particularly noteworthy as her fan base is politically diverse, with only 55% of avid Swift fans identifying as Democrats.
As Biden’s campaign strategizes for the upcoming election, Taylor Swift emerges as a potential key player, wielding significant influence and potentially swaying a diverse segment of voters.
