In a startling turn of events, WWE has announced that Bruce Prichard will replace Eric Bischoff as the executive director of the blue brand. The role will entail Prichard to report directly to Vince McMahon. Prichard will oversee the creative development and the other aspects of SmackDown.
Bruce Prichard returned to the company earlier this year as an addition to the creative team. As of now, no details have emerged regarding the status of Eric Bischoff.
Here’s the press release by WWE:
WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®
Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
Friday Night SmackDown airs at 8 pm ET/PT on FOX.