It is common for companies to have guidelines for their employees, and AEW is no exception. They have a handbook, called the “AEW Talent Playbook,” which outlines how their talent should conduct themselves, including during interviews and at airports. Brian Last, a podcaster and pro wrestling insider, shared some sections from the handbook on Twitter after CM Punk deleted his Instagram story. Section 19 of the handbook discusses social media, and it appears that AEW wants to have control over what their talent posts. The handbook states that talent should not post anything negative about the company, other wrestlers, or anyone associated with the company. It also mentions that talent should not post spoilers, and that all social media posts should be approved by AEW’s PR team.
All conversations that are held “back of house” at AEW shows or scheduled events, in- person or virtually (including talent meetings), are confidential and are not to be discussed publicly.
3. Directing abusive, profane, or threatening language towards AEW
• Talent and employees must maintain proper respect for AEW at all times. Offenses against AEW include verbal or other non-physical abuse.
This applies at all AEW event locations, including at the arena or event venue, airports and other transportation modes to and from an AEW event, and at hotels or other accommodations provided in connection with AEW.
4. Public Criticism of Fellow Team Members
AEW policy prohibits public criticism of fellow team members. Such prohibited public statements may include, but are not limited to:
Accusations or criticism of fellow team members or the organization as a whole.
Accusations or criticism of tactics/style of wrestling of fellow team members.
Accusations or suggestions that certain issues consistently occur in a particular match.
Innuendos and indirect statements will also be considered prohibited. While understanding that social media can be used to help advance storylines, first please check with those with whom you are working before posting.
Feel free to run potential posts by Christopher Daniels, a coach or a member of Legal/HR or PR team before posting. 5. Unauthorized Media Engagement ·
Interviews:
Do not conduct any interviews, podcasts or engage with the media without alerting and engaging the PR team. You will be breaking policy if you move forward with an unapproved interview. Anonymous Sources: Instances of anonymous AEW talent being cited by media as sources of information will not be tolerated and is subject to discipline upon a first offense. These policies and accountability measures will protect you, your colleagues and AEW. If you have any questions or concerns, please reach out to Talent Development or Legal/HR to discuss.
