Is WWE’s New Owner Already Selling Company?

According to MMA Fighting, Endeavor Group Holding, the corporate powerhouse presided over by CEO Ari Emanuel and boasting ownership of prominent entities such as the WME talent agency and an array of sports properties, has initiated a comprehensive review exploring various strategic options, including the potential sale of the company.



In a recent statement, Emanuel underscored the need for a careful assessment of the corporation’s strategic direction, citing the evident disparity between Endeavor’s public market value and the intrinsic worth of its underlying assets. This move is intended to ensure the maximization of shareholder value and the preservation of the company’s long-term sustainability.

While the possibility of divesting certain segments or the entire company remains on the table, it has been explicitly clarified that there is no intention to relinquish the controlling interest in TKO Group Holdings, the amalgamation of UFC and WWE, which holds significant importance within the Endeavor portfolio.

Following the acquisition of WWE and subsequent plans to consolidate it with the UFC into TKO Group Holdings, the corporation has maintained a majority stake of 51 percent. Notably, the initial valuation of TKO stood at an impressive $21 billion, but recent market fluctuations have seen its stock price dip from over $100 to $78.64 per share.

Emanuel, at the helm of both Endeavor and TKO, is looking forward to potential lucrative broadcasting rights deals in the pipeline for TKO, including the negotiation of the UFC’s next broadcasting agreement, set to commence in 2024. As negotiations loom, the company anticipates a potential boost in its valuation driven by these upcoming ventures.

While the WME talent agency remains the primary revenue generator for Endeavor, the conglomerate’s diverse holdings encompass On Location, an agency specializing in live events and experiences, as well as the betting technology enterprise OpenBet, and other assets such as Professional Bull Riders.

In the past, Endeavor has demonstrated a willingness to divest non-core assets, notably with the sale of IMG Academy for $1.2 billion. There have been discussions about the possibility of Endeavor reverting to private ownership, a proposal raised by the private equity firm Silver Lake, a major shareholder in the company.

Recent developments within the industry, such as the reported acquisition of a majority stake in Endeavor’s primary competitor, Creative Artists Agency (CAA), by French billionaire Francois-Henry Pinault for $7 billion, have added a layer of complexity to the situation. Endeavor’s current valuation stands at $7.79 billion, experiencing a decline of 21 percent in value in 2023. However, there has been a modest 11 percent surge in stock prices during after-market trading, hinting at potential market confidence in the company’s strategic moves.

“Given the continued dislocation between Endeavor’s public market value and the intrinsic value of Endeavor’s underlying assets, we believe an evaluation of strategic alternatives is a prudent approach to ensure we are maximizing value for our shareholders.”

Harrison Carter
Harrison Carter
Harrison Carter has been a huge pro wrestling fan since 2002, and it's been his first love ever since then. He has years of writing experience for all things pro wrestling. His interests outside of wrestling include films, books and soccer.

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