Apart from logic lapses in storylines, WWE is also criticized regularly for not capitalizing on angles and killing the momentum of stars who are over with the crowd.
During his recent appearance on Busted Open Radio, former WWE Star Jake Hager talked about this issue and detailed his frustrations with the company during his time there.
Hager said that the WWE Officials are not going to do anything if it makes sense and for them to go forward with anything, it has to not make sense:
If it makes sense up there [in WWE], they are not going to do it. It has to not make sense for them to want to go forward with it, that part gets frustrating because you see so many times that I had really cool moments in my career and then the next day it gets stopped for no reason and who knows why.
The star formerly known as Jack Swagger went on to explain how this was frustrating for him because he was putting his body on the line and giving his heart to the people:
Maybe I did something or maybe it’s the powers that be that chose it but it is really frustrating because you put your body on the line; you put your back on the line and your neck on the line and give your body to these people and you go out there and give your heart to these people and all of a sudden it is taken away. You don’t even have an explanation for it and then you are back at the bottom of the pile again. I don’t think you can sustain, that is not a good business model.