According to Yahoo, former First Lady Melania Trump has embarked on a new business venture that has caught the attention of the public, reminiscent of her husband Donald Trump Jr.’s recent promotion of conservative coffee. Melania’s company, USA Memorabilia, quietly released a surprising new collection earlier this week, marking her foray into a business endeavor that has generated intrigue.
USA Memorabilia took to Twitter to announce the new collection, which consists of Christmas ornaments. These ornaments are connected to an aspect of Melania’s time as First Lady, an area where she faced criticism on multiple occasions. The tweet read, “A Red, White and Blue Christmas 5 New, Limited-Edition Christmas Ornaments Available Exclusively at http://USAmemorabilia.com/red-white-blueite-blue-christmas #USAmemorabilia.”
The collection includes five limited-edition Christmas ornaments, each featuring Melania Trump’s signature. The ornaments are proudly handcrafted in the United States. Additionally, customers receive a digital collectible with each ornament, similar to Melania’s previous ventures into the world of non-fungible tokens (NFTs).
This move is not entirely new for Melania, as she had ventured into a similar business endeavor in 2022, as reported by IBTimes. The new collection draws a connection to her role as First Lady during the Trump administration, specifically her involvement in decorating the White House for the holiday season.
During her time as First Lady, Melania Trump oversaw the decoration of the White House for the Christmas season annually. While her dedication to this task was initially praised, a leaked recording of Melania speaking to her former aide and author Stephanie Winston Wolkoff shed a different light on her feelings about the endeavor. In the recording, Melania expressed frustration, saying,
“I’m working … my a** off on the Christmas stuff, that you know, who gives a f*** about the Christmas stuff and decorations? But I need to do it, right?”
Melania Trump’s latest business venture adds an interesting dimension to her post-White House activities, showcasing her continued engagement with products and memorabilia related to her time in the public eye as the First Lady of the United States.