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Paul Heyman Explains Why WWE’s Ratings Are Declining

During his interview with Scott Fishman of Channel Guide Mag, Paul Heyman explained why WWE’s ratings are declining.

Here is what Heyman had to say:

“I think if there is erosion in the ratings then we are in a cycle within the industry where fans are going and looking for or finding other interests,” Heyman said. “This is not dissimilar to any other forms of entertainment. The key has always been to replace those who leave, to bring in more fans at any time you are losing fans. At this particular point in time there is a search to find the new fan. I am not one who looks at the ratings every Tuesday and says, ‘Well, we haven’t replaced everybody that is left. The ratings didn’t double.’ I’m not expecting that type of increase tomorrow or the next week or the week after that.

“Any business with longevity, and this is the one company in the business that has survived, deals with this. They survive because when there was an erosion of the audience and they had to replenish the audience, there isn’t a panic. Panic is never the answer. Panic never brings up the ratings. A long-term solution is with a number of brand new stars, all in compelling situations with riveting storylines and new matchups. That is what will bring an upswing to the ratings ever so slowly to where the average rating goes up a little bit each month. Then a couple of years from now the erosion have taken place of the people that have left being fans and a new generation or group or crop of fans has come in. It’s natural evolution of any form of entertainment.”

You can read the full interview by clicking here.

  • StocktonJoe

    Certainly the plan is to move the PPVs from Cable/Satellite where they have to share money with the Cable/Satellite providers. This Saturday’s WWE Network Special is the first trial run of this. I’m not sure that WWE wants to pull the plug on the weekly Cable/Satellite shows just yet. The USA/SyFy shows will serve as advertising platforms for the WWE Network. Cable WWE shows will be like the old Saturday morning UHF “pro rasslin'” shows were back in the late 60’s/early 70’s. Lots of promos interspersed with squash-matches with “names” against “the patsy.”

  • Creature_of_the_Night

    I’d take Miz over Anoa’i, Jon Good, or Lopez.

    Miz is more entertaining than all those jabronis.

  • Creature_of_the_Night

    The former ROH guys are killing WWE.

  • Creature_of_the_Night

    If HHH runs WWE like NXT the ratings will plummet even more – WWE is beyond saving – they made their PG bed – now they have to lie in it – fans like me are alienated with their blood ban – and appealing to kids “garbage”.

    Once a kid is 10 – he has outgrown WWE.

    WWE isn’t “cool” or “edgy” anymore – and it is killing them – watch NWA in the 80s and WWE now – no comparison.

    And Lopez as champ is absolutely horrid. So overrated – I don’t know how the Universe latches on to the Danielsons and Lopezes and act like they are gods, and meanwhile everyone else tunes out.

    WWE is Smark-Ville now.

  • Nicholas Giambattista

    I still believe when HHH takes over full time he will run WWE like NXT. What I mean won’t be to much of these wrestler acting like something they are not. In NXT they are more themselves and puts on a better show. But I also think in the long run WWE shows Raw and Smackdown will be move to the WWE network were they no longer have to worry about ratings.

  • Chris E.

    What bothers me with the main shows is the slow build and subsequent tear-down of stars. Give Ryder, Ziggler, Cesaro, Barret, Swagger positive momentum, and then bombard them with losses. I think the only two wrestlers consistently booked in positive ways (without shoving down everyone’ throats) are Rusev, and Sheamus.