Paul Heyman has signed a distribution deal with Yahoo Sports that will launch later this month. Heyman’s website, Heyman Hustle, will provide new videos from his YouTube series to Yahoo’s Turnstile blog.
Also, Yahoo Studios will produce “A Day in the Life of the Advocate,” which is described as a behind the scenes look at Heyman’s life as a manager for Brock Lesnar and running his marketing agency.
“[Yahoo] reached out to me and they wanted to do something that starts on the Turnstile blog with some wrestling content, but also then expands throughout Yahoo,” Heyman told TheWrap. “It became a distribution deal for all things Paul Heyman, Heyman Hustle and the Looking4Larry agency.”
