Paul Heyman is the Executive Director of RAW and oversees everything going on in the brand. It seems he will also be involved in a top feud for Smackdown.
Goldberg won the Universal Title after defeating The Fiend at WWE Super Showdown. Now he will be feuding with Roman Reigns for a match at Wrestlemania, with his title on the line.
Paul Heyman and Goldberg work well together. According to a report by Wrestle Votes, Heyman will be actively involved in the Goldberg vs Reigns feud and help build it.
Although the match is on the SmackDown side of the card, Paul Heyman will have some influence on the build & storyline for the Goldberg vs Roman Reigns Universal Title matchup at WrestleMania. Heyman shares very strong relationships with both, especially Goldberg.
Heyman helped a lot during Goldberg’s feud with Brock Lesnar. It will be interesting to see what he does to help Goldberg’s current feud.