Snoop Dogg and his wife, Shante Broadus, have turned a family staple into a new empowering business venture for everyone: a luxury line of silk scarves designed with an inspiring story in mind.
The story behind this is very deep as the couple’s then six-year-old daughter, Cori, was diagnosed with lupus, an autoimmune disease that can cause hair loss and scarring alopecia. She said her parents and siblings helped her navigate through the process by making her feel comfortable and beautiful.
As quoted, she stated: “I experienced hair loss, so my mom came home one day with a bunch of scarves and we were just playing in scarves and just trying them different ways. I’m just honored to be a part of this whole thing. I think it’s dope.”
In 2006, many noticed that t he entire Broadus family began wearing scarves. As an entrepreneurial bunch, they decided to put their name on a collection.
Snoop Dogg would talk about this by saying: “We’re wearing all of these scarves and they don’t have no names on ’em. We’re just buying them tons after tons after tons. We’re a family of business people so the next step was, how do we create a business out of this?”
In collaboration with Annie International, the Broadus Collection features all-inclusive multipurpose luxurious headwrap scarves to protect hair and lock in moisture during sleep and exercise. These scarves are described as a “perfect, stylish solution for a bad hair day within seconds” that come in six “fashion-forward patterns,” on the collection’s website.
The reviews of the collection really stand out as many are huge fans of the products and we highly recommend checking them out and spreading the word out to others, so that many can enjoy what the family has to offer.
Special thanks to Black Enterprise.