Stephanie McMahon, the WWE Chief Brand Officer had decided in the late last year that they would be launching their Talent Management Group. It was planned as it would be way to represent their own talent to monetize third party bookings. WWE had also started staffing the division.
Stephanie McMahon decided to shut it down?
As it turns out, WWE has already shut down the division and PWInsider.com also reported that the decision to close down the division was made just a few weeks before. It is understood that the division only existed for about four to five weeks.
WWE had aimed to launch the divison so that that they could generate more revenue off the sponsorships, film and TV roles that their talent booked. WrestleMania Backlash Major Title Change Leaks?
It was during this time that WWE had touted the division by noting it “will deliver best-in-class 360-degree support of Talent across all internal lines of business and key external partners, amplifying Talent brand value and maximizing monetization opportunities for Talent and WWE.”
The decision came after Vince McMahon’s edict that refrained the talents from the use of the third party platforms such as YouTube, Cameo, OnlyFans, and more in addition to wrestlers having their own sponsorships. This had caused an outburst in WWE resulting in release of talents as well.
It was later clarified that wrestlers could use the platforms, but under their real names.
