– INC.com has published another quick video with Stephanie McMahon at this link. In this video, she talks about how to grow your brand:
“Developing your brand is different than marketing your brand. I think developing your brand, you have to know what you stand for, you know, what are your goals. What are you trying to achieve? Then you need to make sure you know your audience. Who are you trying to engage, what are you trying to get them to do and how are your watching them. What are the relevant platforms… are they on particular social platforms, are they watching TV? Know your audience, know how to communicate your messaging and know what you want them to do. Then activate. You have to activate and have a brand that’s worthwhile. You need to make sure you’re delivering quality results.”
