Soon after it’s revealing, the 24/7 Title was first met with a lot of criticism from the fans. However, after literally half of the roster hilariously squabbled amongst themselves for the title, the criticisms turned into positive reviews.
The 24/7 title picture is uniquely entertaining but what if we told you that the idea for this program didn’t come from the creative team in WWE?
Dave Meltzer reports in the Wrestling Observer Newsletter that the idea for the 24/7 title was pitched to the WWE by USA Network. After seeing that both RAW and SmackDown have been suffering from ridiculously low ratings in the past few weeks, USA Network pitched quite a few creative ideas to Vince McMahon.
However, according to Meltzer’s source, most of these ideas were terrible but the Chairman liked the 24/7 title idea and took it up.