Vince McMahon is the CEO of WWE and has the final say in everything that goes on in the company, whether it be related to production, storylines or matches in general. Vince McMahon also lied about a Monday Night RAW firing recently.
Alexa Bliss is currently a mainstay on Monday Night RAW as she has been teaming up with Bray Wyatt and were engaged in a feud with Randy Orton. The Fiend remains one of the most unique characters to have ever stepped foot inside the squared circle. Bray Wyatt’s latest iteration made its in-ring debut back at 2019’s SummerSlam pay-per-view again Finn Balor, where he won in a squash match. However, his booking since then has been panned by many fans. Particularly him losing to Goldberg at WWE Super Showdown last year. He would lose to Randy Orton at WrestleMania 37 in a singles match after being betrayed by Alexa Bliss. He has not been seen on WWE television since then.
Alexa Bliss debuted her creepy doll called Lily and now it seems WWE has a very interesting plan for Alexa Bliss. Vince wants himself and Alexa to cash in for huge money with merchandise, similar to ‘The Fiend’ Bray Wyatt. According to PWInsider, the following was reported:
It could be she’s going to manage the “live” version of the doll or it could be just something that is used as a storyline device. Certainly, they want to capture the popularity of the Bray Wyatt Fiend character in terms of merchandise, specifically action figures.