WWE is planning to hold event in India next year in search of recruiting new talents from the country. Nick, WWE President & Chief Revenue Officer has confirmed the plans during Q3 2020 earnings call on Thursday.
WWE joining hands with Sony for an event in India
Sony is the official broadcast partner of WWE in India. They have decided to team up and in order to search new talents. An event will be organized in 2021 for that purpose.
The event which has been planned out will air on Sony and will be also distributed in the United States. WWE Network could possibly airing the show but it is not confirmed yet.
ALSO READ: Jim Ross reminisces about working alongside Paul Heyman in WCW
Nick Khan said:
“We’re excited to now be working with our content partner in India, Sony, on a 2021 event that will primarily feature our developing Indian superstars.”
“That event will air in India on the Sony platforms and will also be distributed domestically in the United States. We believe partnerships like this are the best way to build engagement and to maximize the value of content for our international distribution partners and our fans.”
One of the investors had questioned about the approach that will be taken by the company for that event.
Nick Khan said:
“We simply want to be surgical and strategic with it. So for the Indian Superstar event that we’re doing with Sony in 2021, we look at all angles on that. We have to make sure it’s the right talent that will resonate in India. We have to make sure that the cost structure of the event is something that will resonate for our business and Sony’s business. So it’s simply taking a deep dive into each and every one of these events. There will be more of them and making sure that it makes sense for all parties involved.”
Stay tuned for more updates!
