In a historic move, World Wrestling Entertainment will be moving home in the UK and Ireland from January 2020 with BT Sport announcing a new exclusive partnership for broadcasting rights. The move will mark the end of a 30 year partnership with Sky Sports where Raw, SmackDown LIVE and pay-per-views have been broadcast.
The change will also see the two partner to create new content and drive engagement across digital and social media platforms.
Andy Haworth, Managing Director of Content and Strategy at BT, had the following to say on the historic deal:
“We are incredibly excited by our new partnership with WWE.
It is the most successful sports entertainment brand in the world, with a rich, fun and colorful history, loved by fans across the UK and Ireland.
This is a brilliant addition for our customers and we can’t wait to get going in January.”
Stefan Kastenmüller, WWE’s Senior Vice President and Group General Manager, also chimed in:
“We are pleased to begin an exciting new chapter for WWE in the region as we join BT Sport’s innovative offering and impressive portfolio of premium sports content.”
The first PPV to be broadcast on BT Sport’s Box Office Channel will be Royal Rumble 2020.