- The UFC/Affliction deal has officially been announced following the cancellation of the August 1st Affliction: Trilogy event. Affliction will now return to being a UFC sponsor.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the octagon wearing the Affliction brands,” UFC president Dana White stated. “Affliction is an innovator of mixing fashion with this sport, and we are looking forward to working together to promote the sport.”
Affliction co-founder Eric Foss added the following.
“Our brand is synonymous with the ‘Live Fast’ approach to life, and UFC is the perfect venue for us to market our brand. We have come to an agreement with the UFC, which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.”
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