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Press Release: WWE Hires Former WCW Executive

WWE sent out the following press release earlier today:

World Wrestling Entertainment, Inc. : WWE® Names Casey Collins EVP of Consumer Products

WWE (NYSE: WWE) today announced the appointment of Casey Collins as Executive Vice President, Consumer Products. Collins will oversee WWE Global Licensing, Home Entertainment and Publishing. He will report directly to WWE Chairman and CEO Vince McMahon.

Prior to joining WWE, Collins was Executive Vice President, Global Licensing & Entertainment at MGA Entertainment, where he oversaw the entertainment, consumer products, retail development and promotions divisions. Before joining MGA Entertainment, Collins spent 10 years at Lucasfilm Ltd., where he was responsible for the management of Lucasfilm’s domestic and international licensing and retail merchandise programs.

Collins also spent time as Director of Worldwide Licensing & Motorsports at World Championship Wrestling, Inc. (WCW), where he built and managed WCW’s worldwide consumer products program. He holds a Bachelor of Science degree in International Business from Florida State University and did post graduate work at Kellogg School of Management at Northwestern University.

  • ##

    I thought it was Jim Herd!

  • Jedi Master Yoda

    Care not, I do.

  • chronoxiong

    I thought they hired Vince Russo! That Contract on a Pole match was a hint already. Lol…