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WWE’s Top DVD’s in 2010, Report on Steve Austin’s Return for Tough Enough

– The four most shipped WWE DVD’s of 2010 were WrestleMania 26 with 260,000 units shipped. The Undertaker DVD shipped 152,000, The John Cena Experience shipped 149,000 units and the Shawn Michaels set shipped 141,000 units.

The returns on DVD’s shipped were higher than the previous year. The WrestleMania DVD probably only sold around 148,000 units of those 260,000 shipped. Taker’s DVD sold around 87,000, the Cena DVD sold around 85,000 and the HBK DVD sold around 80,000.

– The deal to bring Steve Austin in for WWE Tough Enough was made by the production company Shed Media Inc., not WWE. WWE did attempt to get Austin and wanted him for the role and while talks had gone on for some time, it was Shed Media who got him.

Source: Wrestling Observer Newsletter