Jennifer Lopez’s new album flopped. Well, her former publicist, Rob Shuter, believes the singer’s first album in 10 years is a flop — “This Is Me…Now” debuted at a paltry No. 38 when it was released in February before it quickly dropped off the Billboard 200 and sank without a ripple.
“Jennifer’s always been a marketing and PR genius but her biggest miscalculation here is that she thinks the world is still interested in Ben and Jennifer’s love story,” Shuter told The Post. “But no one cares about Bennifer anymore. The world has moved on.”
Not only has the album been a failure so far, but she’s had to cancel concerts. Several dates — including in Nashville, New Orleans and Houston — on Lopez’s tour, her first tour in five years, were canceled this month without any explanation after Lopez previously announced three additional shows in Miami, Toronto and New York in February.
A source told The Post that the tour had added those dates due to popular demand. A veteran music industry insider, who has worked with some of the biggest stars in music, told The Post: “If they’re canceling tour dates with someone at her level, it’s bad, very bad.”
“There are only a few people who can still draw the crowds after decades, like Springsteen or Madonna,” the music industry insider said.
It has been noted that in what must be a painful blow, residents of The Bronx — where Lopez, 54, proudly grew up, as chronicled in her 2002 hit song “Jenny From the Block” — are viciously mocking a clip of her from the “The Is Me Now: A Love Story” companion movie, in which she lets down her hair and the gym and says the look reminds her of being “16 in The Bronx [and] running up and down the block.”
“Real Bronxite here, straight from South Bronx,” one user claimed in a TiTok video. “JLO, we did not run up and down the block looking like that. Even as a kid.”
“Jennifer hasn’t had a big hit since 2007’s ‘On the Floor.’ The younger generation isn’t really checking for her. Other than her diehard fans, no one was looking for a new J. Lo album, which she says herself in the documentary,” the source who knows Lopez’s family said. “The project was a complete misfire.”
Lopez has said she put $20 million of her own money into the star-studded Amazon Prime musical “This Is Me…Now: A Love Story.”
Amazon paid to buy the film, and the accompanying documentary, “The Greatest Love Story Never Told” — all unpacking her rollercoaster search for love, and rekindled romance with Affleck, whom she finally wed in 2021, 18 years after their first engagement was called off.
“The mindset was, ‘Let’s create a Jennifer Lopez ecosystem that can push out into all the different worlds that she has traversed,” her manager/business partner Benny Medina told Billboard.
