WWE is booking John Cena vs. Seth Rollins not as a short-term storyline, but rather as a long-term storyline.
WWE has created “anti-Cena” shirts for Rollins, which you can see down below:
WWE is advertising the two in main events at September’s live events, which is an indication that the two will be in a program that month.
Cena and Rollins will have a rematch at September’s WWE Night of Champions PPV event.
Source: The Wrestling Observer Newsletter