Donald Trump posted on Truth Social:
“Do not broadcast negative ads against Republican and Conservative Candidates by Perverts and Misfits like the Failing Lincoln Project, and others. Roger Ailes never allowed that—And neither should a new and less successful Fox. Big turnoff! MSDNC and Fake News CNN will never allow positive Republican ads or hit pieces on Crooked Joe Biden. Fox must get smart fast before it’s too late. Only “TRUMP” can save Fox News. It is in freefall!”
Fox News is facing a significant decline in viewership, according to recent reports. After a remarkable 120-week reign atop prime-time cable news, the network has finally been dethroned by MSNBC. Newsweek highlighted this shift in ratings, signaling a major turning point for Fox.
The situation appears even more dire when examining the specifics. Gregg Re, a former head writer at “Tucker Carlson Tonight” and now a Daily Wire producer, shared data from last Friday that he deemed as “the worst demo numbers in primetime that Fox News has ever posted.” The demographic in question is the crucial 25 to 54 age group, whose viewership is highly sought after.
The decline of Fox News has been a subject of speculation, with some attributing it to the fallout from the 2020 election. However, it seems that the network’s troubles intensified with the firing of Tucker Carlson in April. As the most-watched host on all of cable news, Carlson’s departure left a void in the conservative-populist voice that he represented. His unapologetic criticism of the military-industrial complex, challenges to COVID-19 orthodoxies, mockery of the establishment media, and exposés on the corruption of ruling-class elites resonated with many viewers.
Since leaving Fox, Carlson has launched his new show, “Tucker on Twitter,” where he continues to address current events and engage with his audience. The impact of his departure is evident when comparing his viewership dominance to that of his former employer. One Twitter user shared a chart that clearly illustrates Carlson’s strong performance on his new platform, reaching 23.5 million video views and 106 million impressions on his first episode alone.
The decline in Fox News viewership and the continued success of Tucker Carlson on alternative platforms like Twitter highlight the shifting landscape of cable news. As audiences gravitate towards different sources and voices, it remains to be seen how Fox News will respond to this challenging period and regain its former prominence in the cable news arena.
