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News on how much The Hardys were going to pay for ‘Broken’ gimmick, GFW’s demand that prevented deal

Matt Hardy speaks about a potential singles run.

Sports Illustrated recently published an article on their Extra Mustard blog about the ongoing legal battle between Matt and Jeff Hardy versus Anthem Sports and Entertainment over the rights to the ‘Broken’ gimmick. The new report notes that this stems back to when Matt and Jeff were renegotiating their deals with Impact Wrestling before they departed from the company. Anthem reportedly offered Jeff a very lucrative multi-year deal, but low-balled Matt Hardy with their offer. The new report also states that Matt Hardy was also offered a role on the creative team at Impact Wrestling, but the offer was later rescinded by Jeff Jarrett.

It was also revealed in the new article published on Sports Illustrated that The Hardys and Anthem were close to agreeing on a deal for the ‘Broken’ gimmick. The Hardys reportedly would have paid between $10,000 and $15,000 to acquire the rights to the gimmick. The report also confirms that there was a non-disparagement agreement involved in the deal, which would see Reby Hardy pay $1,000 fine for the first offense and $5,000 after that for every time Reby Hardy posted something about Anthem on Twitter. Reby recently took a couple of shots at Anthem and Jarrett on Twitter after Jarrett claimed that The Hardys had not acquired the ‘Broken’ gimmick.

The agreement also was said to include The Hardys signing off on a press release that stated that both sides settled on good terms. According to the report, Anthem then wanted 50% of all of the Hardys revenue, which would include Jeff’s art and music. The Hardys saw it as “a monumental heist and money-grab”. The report also notes that GFW is looking to profit off the use of the gimmick by creating “Broken” Hardys DVD or digital series. That would be difficult to accomplish because the Hardys would not endorse the products and would encourage fans not to purchase them.

Global Force Wrestling issued the following statement to Sports Illustrated:

“WWE has clearly stated via email that they do not want the ‘Broken Brilliance’ IP [intellectual property],” GFW said in a statement to SI. “GFW has been and always will be open to a licensing agreement for the IP to all parties, which is customary in the music and entertainment business, but revolutionary in the professional wrestling business.”


  • Darrin Tyler

    wow…well RIP hardyz then.

  • Neil Bryson

    Agreed. The broken gimmick was entertaining for a while but it was starting to wear a bit thin. Hell, a lot of people disliked it from day 1. It’s just not worth all this drama.

  • Kristopher Robinson

    I think it’s time to let this whole thing go.

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