America’s Best has made a significant move following the release of disturbing footage showing Diddy, also known as Sean Combs, violently attacking his ex-girlfriend Cassie Ventura. The eyewear retailer confirmed that they no longer carry Diddy’s Sean John eyewear brand and have removed the frames from all their stores, replacing them with glasses of similar price.
The decision to discontinue the brand comes amid public outrage over the surveillance video showing Diddy assaulting Ventura at a Los Angeles hotel in March 2016. The video, obtained by CNN, depicts Diddy chasing Ventura down a hotel corridor, grabbing her by the head, slamming her onto the ground, and subsequently kicking her while she lay motionless. Diddy then proceeded to drag her back to their room.
Although America’s Best did not provide a specific reason for discontinuing the brand, the move reflects the public’s condemnation of Diddy’s actions and the demand for accountability. Ventura, who had since settled a lawsuit against Diddy related to the incident, expressed her courage in coming forward and shedding light on the disturbing behavior.
The removal of Sean John eyewear from America’s Best stores underscores the significance of corporate responsibility in responding to issues of violence and abuse. As consumers increasingly demand ethical conduct from brands, actions like these serve as a powerful statement against condoning or supporting individuals involved in such behavior.
