WWE Chairman Vince McMahon labeled WWE Hall of Famer Stone Cold Steve Austin as the highest drawing champion in WWE history. The legend is still benefitting WWE with his merchandise sales as a report emerged on WWE’s highest selling merchandise as per US Bookies.
Steve Austin and Alexa Bliss top the list
Stone Cold, who is a six-time WWE champion, holds the top spot of being the WWE superstar (retired or active) with the highest grossing merchandise on WWE Shop. The ‘Stone Cold Steve Austin Legacy Championship Collector’s Title’, retailing for $849.99, and having sold an estimated 1600 units, is the highest grossing merchandise on the WWE shop with an estimated $1,359,984. A replica of the iconic Smoking Skull belt is among the top 10 grossing items on the WWE shop as well, raking in an estimated $839,972 in sales.
While Austin is still the most needle-moving name when it comes to selling merchandise ($3,657,224 in overall sales in 2021), the single highest selling product, in terms of units sold, is the ‘Alexa Bliss Lilly Plush Doll. WWE sold 28,800 units of the doll, for $29.99 per piece, and brought in $863,712 in revenue.
It is definitely surprising that Bliss’ plush doll sales were higher than that of both WWE Universal Champion Roman Reigns’ and John Cena’s T-Shirts. A sign that WWE’s efforts to give women wrestlers a bigger platform is working in bringing in younger fans.
Reigning WWE Universal Champion Roman Reigns’ heel turn and subsequent success has also shown up on the merchandise column. ‘The Tribal Chief’ and his fellow Bloodline members – Jey and Jimmy Uso round up the list of the highest selling merchandise (by number of units sold). Their ‘We The Ones’ T-shirt is the second-highest selling product on the WWE Shop.
The sales of the t-shirt account added $406,500 to WWE’s revenue column last year. John Cena’s ‘WWE Championship spinner belt’, considering the replica belt is still a very popular product. Retailing for $349.99 a piece, the belt is the fourth highest-grossing product on the shop, earning $725,928. In fact John Cena’s ‘US Championship spinner belt’ also helps WWE’s bank account in a huge way, being the 11th highest-grossing item on the WWE Shop.
