WWE Brand Split has been one of the exciting times in the company. The concept was first introduced back in 2002 until it was officially discontinued in 2011. The intriguing idea was revived in July 2016. Some years performed better than others since not every year was favorably accepted. It looks like the WWE brand split for this year is “essentially done” as WWE continues bringing Superstars over from brand to brand on a weekly basis.
WWE is reportedly done with the brand split
On Wrestling Observer Live, Bryan Alvarez recently discussed WWE’s booking. He said that almost half of the RAW’s crew is going to be present on SmackDown Friday. That even includes Cody Rhodes and Seth Rollins. Therefore, there essentially is no brand split at this point.
This isn’t anything official, but the brand extension is essentially done. Half of the RAW crew is going to be on SmackDown Friday. Cody’s gonna be there, I think Seth is gonna be there. Edge doing whatever and it makes for a better show, as we’ve mentioned a thousand times.
It has been noted that the company is yet to make an official announcement that the brand split is officially over. WrestleMania 38 saw the company sowing seeds for dismissal of the idea. It was then noted that Roman Reigns defeated Brock Lesnar to unify the WWE and Universal Titles. The Raw and SmackDown Tag Team Titles were then unified on the May 20 episode of Friday Night SmackDown when The Usos pinned RK-Bro. Thereby, WWE is seemingly going to a different direction altogether.
